Using Instagram can be advantageous for all types of businesses. Whether you have a mini hardware store or a luxury boutique, Instagram is the perfect platform to help you market your products. This is because it provides your company with significant online exposure and attracts your most visual audience, which leads to more sales and profit conversions.Building on solid Instagram strategies helps to draw your target audience segments and rise your customer base. Sometimes small and medium businesses avoid using Instagram; however, trends have shown that Instagram works. With more traditional means of marketing becoming less attractive to the younger audience, it is important to maintain a steady stream of new and / or young people to expand your business.Some companies believe that if you don’t have a visually appealing product to show, Instagram is probably not worth the hassle, but that’s the furthest from the truth. Companies that sell services and products can benefit from Instagram. The secret is to advertise your brand more often than your products, in order to gain greater brand awareness and influence on Instagram.Contents : IntroductionEye-catching Ideas for PostsGiveawaysSnapping Photos & Creating VideosOptimizing Your HashtagsVery Important : The Instagram AlgorithmInstagram InsightsAddress negative feedback sooner than laterBrands that have successfully used InstagramMonetizing Strategies to Drive Sales