Communication is the real work of leadership. It’s a fundamental element of how leaders accomplish their results. As companies become increasingly more global, use ever-new technologies to communicate and become more diverse, leaders must become even better at using the power of communication. In his experience working with organizations and leaders from small start-ups to Fortune 50 companies, Mattson Newell, has personally observed how a leader’s ability to master the art and science of communication can affect a company’s culture and bottom-line results. Over the years, in observation and practice, he has developed the powerful SPEAK Model™. The SPEAK Model™ captures 5 fundamental skills which help leaders deliver Breakthrough Communication that drives results. In this book, he walks through each of these 5 skills in an engaging, impactful manner sharing insights, research, case studies and key applications for readers to use right away so that they can begin to deliver Breakthrough Communication!