Each of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today but eventually succeeded. In the days of social media, digital-focused professions have begun to replace traditional professions . Nowadays, especially with the change in the advertising perception of the majority of people and the transformation of people's purchasing behavior, the digital world has started to form its own business fields.Social media advertising, which still has not reached the position it deserves, is among the product groups that new entrepreneurs are most interested in. A new venture, or startups with the popular phrase of recent times (which is not the same as traditional venture), is one of the issues that are most interested in using digital media tools for marketing their products.At this point, it cannot be mentioned that a new initiative is no longer active in social media. Considering that even well-established brands have achieved this digital transformation, the business world from the smallest to the largest has to survive in the digital world. Influencers offer solution partnerships to companies at this point. So what exactly is an influencer? How do influencers help companies at this point? Above all, how do you become an influencer, one of the most important professions of the digital age?