Read Now MARKETING STRATEGY FOR STARTUPS: Learn principles of Marketing MOBI
ABOUT THE BOOKIn this book I am sharing my over 15 years career-experience as a product manager and a commercial marketing strategist. Managing product portfolios with revenue growth of over 2500% over a period of 10 years to a rate of over $2.4 million daily recurring revenue.I have had a trail of successes in local and multinational organizations over the years; successfully launching several mobile apps, games and digital solutions. OBJECTIVESThis book takes a practical approach to product ideation, concept, development, launch, sales and promotions. It leads you gently up the learning curve at the same time making sure that you focus on the key elements to drive commercial results.It serves as a guide to founders and Entrepreneurs. It is positioned to assist tech founders and Entrepreneurs understand the modern Marketing principles, with a lot of focus on modern marketing. There is no one-size-fits-all approach to marketing, hence, this book will help you craft and execute a winning marketing plan that delivers the best commercial results.In this book, I have reviewed the latest Marketing and Sales strategies and methodologies. The book is a guide to Marketing and Sales concepts and strategies with the objective of empowering Founders and Entrepreneurs to build sustainable businesses based on superior Marketing strategies.The book is a guide, a thought process. An explanation of the best and most effective marketing and sales concepts; with theory to support my point of view. There is no one-size-fits-all for marketing. It’s just about trying different ideas and actions systematically. There are no right or wrong answers. Good results are the only best proof of effective marketing and sales strategy.The idea behind this book is to organize the different concepts and strategies and build a thought-process and a reference based on my personal experience of over 15 years working at management level on different marketing and business roles in a multinational company.The book is adapted to all levels of expertise in the marketing profession; from the novices to the experienced marketers. Everyone will find it valuable due to the practical approach and the back-to-the-basics style of narration.
