Marketing Renegade: How to Find More Customers, Make More Money and Join the New Breed of Entrepreneur
Marketing Renegade: How to Find More Customers, Make More Money and Join the New Breed of Entrepreneur

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Marketing has changed. The old ways of marketing, that have served us perfectly well for years, simply don’t work anymore. A new breed of entrepreneur has emerged, rewriting the rule book and building predictable marketing systems that turn strangers into customers, at scale. Marketing Renegade tells the fictional story of down-on-his-luck business owner, Freddy Giodarno, who turns to an enigmatic marketing guru to help save his livelihood.Join Freddy on a journey of entrepreneurial enlightenment as he transforms his fortunes by following the ‘6 Rules of a Marketing Renegade’."Marketing Renegade is an indispensable step-by-step guide for any business owner looking to transform their marketing and explode their sales."Tim Haslam, CEO, 72Point Inc.Contents:PART 1: How Did We All End Up In Marketing?Chapter 1: Selling is Dead- Small business owner, Freddy Giordano, is in deep trouble. His marketing just doesn't work anymore. He turns to an enigmatic guru for help. Chapter 2: The Renegade Mantra- Freddy learns the 3 key elements of successful marketing.PART 2: The Six Rules of a Marketing RenegadeChapter 3: Rule #1 - Pick Fights- Freddy learns how to find his voice.Chapter 4: Rule #2 - Own Your Niche- Freddy learns how to specialise by finding a 'deep and profitable' niche.Chapter 5: Rule #3 - Go Native- Freddy learns how to think like a customer and talk to them in a way that connects.Chapter 6: Rule #4 - Yes is More- Freddy learns how to create a steady stream of sales leads.Chapter 7: Rule #5 - Pitch Small- Freddy learns how to harness the power of the smartphone.Chapter 8: Rule #6 - Lead a Crusade- Freddy learns how to turn customers into raving fans.PART 3: The EpilogueChapter 9: The Next Chapter

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  • Released: February 24, 2020
  • Author: Mark Blackmore
  • Rating: 5
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB
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