Read Online Fire Your Copywriter | Hire Yourself: DIY guide to email marketing for fitness business owners DOC
Run a smarter fitness business with email marketing.Email marketing allows you to cast a wider net, and create deep lifetime customer value. This book walks you through a step-by-step plan to help you talk about, sell, and retain clients to your fitness business using email marketing. From veteran business owner and operator, content marketer and copywriter, Damon Mitchell, Fire Your Copywriter; Hire Yourself takes a tongue-in-cheek approach to teaching email marketing to fitness business owners.After a decade long business education in the trenches of corporate fitness, and after testing his mettle owning a restaurant in Costa Rica where he also learned content marketing on the side, Mitchell has turned his attention back toward fitness. “There are so many smart moves being made by software and eCommerce companies that the fitness industry hasn’t adapted yet. There is so much opportunity to build and retain stronger fitness businesses with what I’ve learned working with eCommerce and SaaS brands,” says Mitchell. “Until the worldwide pandemic of COVID-19 hit, fitness business owners have been able to deny the value for email marketing without suffering too much, but now more than ever they have to master email marketing strategies.”Fire Your Copywriter; Hire Yourself walks the bootstrapping micro-gym owner and independent coach through strategizing email marketing today. From a step-by-step walkthrough of how to identify valuable customer pain points through how to use that information to talk about, sell, and retain your business, Mitchell gets it done.
