How to Read Market Your A$$ Off: Simple Strategy for Smart Business Marketing RTF
In a world of digital distraction, businesses are increasingly challenged to break through the noise. To remain competitive and relevant, small business owners need to become effective marketers. However, this task is often nonexistent or pushed to the wayside as they focus on the daily grind of running their business. Some small business owners know they need marketing but often do not know where to begin, or worse, they jump on the next trend and only implement halfway. Soon, they quit, left with disdain for marketing. Successful marketing requires an innate understanding of whom you are trying to target most authentically. It cannot be fueled by best guesses and shots in the dark. It needs to be purposeful and diverse and must encompass the ingenuity of print advertising across all marketing strategies. Market Your A$$ Off is a marketing guide for small business in the modern marketplace. Not only does it discuss marketing tactics and best practices, but it takes you on a journey. From start to finish, you will understand good marketing and how to apply it within your business. You will be intrigued by stories of marketing mishaps, how it can relate to your business, and best practices to avoid those pitfalls. Each chapter covers a different area of marketing. The chapter topics were chosen and organized from the essential tactics to tactics that may or may not be utilized. Marketing consultant and copywriter Heather Cherry uses her expertise to educate readers in an approachable way. She teaches businesses how to define their brand, understands their target audience, and navigate the best ways to reach them without maxing out their budget. Downloadable worksheets, available from her website, will help you quickly apply your knowledge to your business.
