Read Now THE WWW OF BRANDING: HOW TO CREATE A COMPELLING WEBSITE USING THE PERSUASIVENESS OF A STRONG BRAND (Think Simple Clever Series Book 1) MOBI
With less than 15 seconds to make an impression on visitors to your website, the way in which you communicate your brand can dramatically improve your chances of turning a functionally competent website into one that is also relevant and captivating.This concise, practical and insightful guide, based on the author's 25+ years of branding experience, has been designed to help micro businesses, SMEs and charities define a website that stands out and attracts their ideal visitor. "Throughout my career, I have come across many organisations who treat branding and website management as separate entities. As your virtual shop window or electronic brochure, a website is your chance to portray what your organisation does, - and the better it does that, whilst also connecting with the needs of its audience, the more likely it will have impact. This is where your brand comes in because the two are inherently linked to the success of your on-line presence." This book uniquely brings together how to build a strong brand within the context of website creation - a must for any organisation setting out to build a new or refresh their existing website. Jargon free, its simple WWW model is a step by step approach that structures the clever thinking you need to get the brand essentials in place before you go on-line. Packed full of common sense tools, this guide includes a useful downloadable workbook for your own planning - so that once you have enticed visitors to your site, your first impressions are more likely to translate into page impressions.
