Agile Marketing: From waterfall to water flow
Agile Marketing: From waterfall to water flow

How to Read Agile Marketing: From waterfall to water flow MOBI

Agile methodologies have been devised to handle complex IT projects effectively and in time. IT departments realized that if they were to tackle complexity well, they needed to set up processes different from the traditional waterfall methods. Nowadays, marketing teams face the same problems with the same root causes. In this book we share our Agile journey and how we became an effective and agile team. We share our working process that is not based in theory but in real problems & solutions of Marketing professionals. Enjoy!

  • Released: February 24, 2020
  • Author: Konstantinos Giamalis
  • Rating: 4,9
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB

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