The shift is a comprehensive book for aspiring product managers to gain valuable insights to sail through the product management role and undoubtedly become the most efficient and successful product manager. This book candidly discusses various aspects of product management through the story of a middle -aged career enthusiast who had grown stale on his job and needed a shift in his career to do something very challenging and interesting. Through his fascinating story, the book deals with the various mind blocks of a person who genuinely wants to shift his career to an unexplored job profile. The shift provides enough insights about product management functions, its day to day activities, various challenges and how to deal with them. This book will be an immense help to career enthusiasts to shift to this most promising and evolving role and become a successful product manager.