Social media, love it or hate it, has taken the world by storm. It seems as if everyone around us is posting a TikTok, sharing their vacation pictures on Instagram and networking on LinkedIn. That is because, well, they are. Social media usage has grown exponentially since the beginning of this century and today it is an integral part of many people’s lives. Many of us rely on social media to stay in touch with family, see what our friends are up to and interact with our favorite celebrities and brands. Social media usage is growing by the day and new trends seem to continuously appear out of nowhere. Today we spend more time on social media than we do exercising, walking our pets and in some cases even more time than we spend actually talking to people. This book is for anyone looking to leverage the social media revolution to grow their small to medium sized business. While it may seem intimidating with all these networks and platforms, this is a simple breakdown of the most important platforms combined with time tested social media strategy