Read Now Rebuilding Peer to Peer Fundraising Without the Baggage MOBI
Nonprofits use a lot of devices to ask for support: • Print material• Emails• Long missives called grant requests• Direct TV or cable • Texts • Social Media • Humans who get paid to ask • Humans who don’t get paid to askHumans who fundraise without being paid by your nonprofit are peer-to-peer (P2P) fundraisers. They act as a “transfer device” for your nonprofit to ask for support, like other transfer devices. So, we often treat them as a device, a tool, to be managed, handled, negotiated with... but that is wrong, both practically and ethically.
