Feel Free Read E-commerce In A Nutshell: A Compendium Of E-commerce Knowledge: Online Marketing Strategies, Latest Techniques to Make Money Online, UX, SEO, Ads. MOBI
E-Commerce is evolving so I have a suggestion for you: invest your time in learning e-commerce and begin to broaden your horizons.You will not become an expert in one day, but you will, however, get rid of your amateur position and begin to make fully informed and well-thought-out decisions. You will learn to prioritise and distinguish true and reliable professionalism from the marketing gibberish of sellers.There are various sales platforms such as Amazon, as well as search engines like Google and Bing, paid advertising campaigns, and social media giants like Facebook, Twitter, Instagram along with virtually unlimited YouTube resources - which make it extremely difficult to choose a good business strategy, especially if you're not an e-commerce professional. Additional problems can include buying a domain, creating and maintaining your own website, choosing hosting, SEO etc.E-commerce in a nutshell. What's inside?Section 1: What is e-commerce:B2B, B2Cpros and cons, risksSection 2: Website and shop online:How to create a websiteWordPress, Drupal, Joomla!How to choose internet domainGood hosting for our websiteLet`s open online shopDo you need User Experience? SSL?Responsive Web DesignUnique Selling PropositionLow-budget websiteWe choose the platform for our online storeSection 3: Online Marketing: Google, Amazon, SM Paid forms of marketing: Google Ads, YouTube, Social Marketing, RTB, Marketing automationFree forms of marketing online: SEO, Google My Business, Viral, Content MarketingSale platforms: Amazon, Ebay, Aliexpress...Ranking of the effectiveness of all internet marketing methodsSection 4: What is SEO:How SEO worksAlgorithms from GoogleSERP (Search Engine Results Page)Factors affecting organic search engine resultsTechnical SEO: Titles, H1-H4, Description...Factors that influence SEO in GoogleSEO rules for YouTubeHow to measure the effects of SEO?Section 5: Google ― tools and good practicesGoogle My Business, AnalyticsGoogle Search Console, Page Speed InsightsGoogle Lighthouse, Trends, OptimizeGoogle AdsGoogle Data Studio, Merchant Centre, Tag ManagerGoogle Marketing PlatformFree tools like sheets, Gmail, calendar, drive...Section 6: Website analytics and website auditGoogle AnalyticsYandex MetricaMatomouser behavior: Hotjar, Crazy Egg , Clicktale, OptimizelyMeasuring results: Key Performance IndicatorROI (return of investment)ROS (return on sales)CR (conversion rate)CTR (click through rate)CAC (customer acquisition cost)AOV (average order value)CLV (customer lifetime value)VPV (value per visit)Analytics reportHow do you increase the conversion rate?Website and shop SEO and UX auditSection 7: Project management in E-commerceS.M.A.R.T.MoSCoW methodPrograms for Project managementCascade methods (Waterfall) otherwise traditionalAgile methodologiesExtreme methods and Mixed methodsAdditional information:Domain registrarsHosting providersThe Best Platforms to Build an eCommerce WebsiteOnline Sales ChannelsBest e-commerce tools
