Low Prices, Differentiation and High Value: A Business Strategy Paper on the Subject of Prices and Competition
Low Prices, Differentiation and High Value: A Business Strategy Paper on the Subject of Prices and Competition

Read Online Low Prices, Differentiation and High Value: A Business Strategy Paper on the Subject of Prices and Competition PDF

A Business Strategy Paper on the Subject of Prices and Competition• Current business strategy presents a false choice: Low Price or Differentiation• Market leadership is determined by low prices and “High Value”• Sellers routinely overestimate ability to provide unique differentiation• Eventual failure of differentiation leads to competitive substitutions• Consumers benefit from low prices – Low prices create a large social gain

  • Released: February 24, 2020
  • Author: Thomas Lyons
  • Rating: 4,9
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB

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