A complete overview of what it takes to maximize your opportunities online in terms of Leads, Calls and Revenue.To maximize your lead flow from the Internet, you need to develop a PLAN which covers each of these online marketing opportunities. The purpose of this book is to outline a plan that will transform you from an online marketing novice to the dominant player in your area. Throughout this book, we lay the foundation to:Map out your online marketing plan (Website, SEO, PPC, Pay-Per-Lead services, etc.)Start with the fundamentals (Market, Message, Media) before jumping headfirst into your Internet Marketing StrategySet up your websiteUnderstand how search engines work, and learn the differences between the paid, organic and map listingsOptimize with Search Engine Optimization - How to optimize your website with keywords that are most important for your particular businessHow to conduct keyword researchOur list of the most commonly searched keywords for the window treatment industryHow to achieve the maximum result by mapping out the pages which should be included on your websiteHow to optimize your website for ranking in the organic listings on major search enginesHow to improve your website’s visibility so you can rank on page one for your most important keywordsList of link building techniques and strategies that are proven to enhance your Google rankingsContent marketing strategies for maintaining relevance in your marketOptimize Google Maps - How to get ranked on the Google Map in your areaThe fundamentals of Google Maps ranking (NAP, citations, consistency and reviews)How to establish a strong name, address, and phone number (NAP) profileHow to properly claim and optimize your Google My Business listingHow to develop authority for your map listing via citation developmentList of the top citation sources for your business organization, according to the industry standardsHow to get real reviews from your customers in your true service areaSample review cardSample review request emailSample Review Us landing page for your websiteUnderstand Website Conversion Fundamentals - How to ensure that your website converts visitors into leads in the form of calls and web submissionsUnderstand Mobile Optimization - How to optimize your website for mobile visitorsUtilize Social Media Marketing - How to utilize Social Media (Facebook, Twitter, LinkedIn and other social platforms for maximum effect in your business.Use Video Marketing - How to tap into the power of YouTube and other video sharing websites to enhance your visibility and drive better conversionLeverage email marketing tools (ActiveCampaign, Mail Chimp, etc.) to connect with your customers on a deeper level, receive more reviews, get more social media connections and ultimately get repeat and referral business.Understand and capitalize on paid online advertising opportunitiesUse Pay-Per-Click (PPC) marketing (Google AdWords and Bing Ads) - How to maximize the profitability of your Pay-Per-Click marketing effortsWhy PPC should be part of your overall online marketing strategyWhy most PPC campaigns failUnderstanding the Google AdWords auction processHow to configure and manage your Pay-Per-Click campaign for maximum ROIUse paid online directories - What paid online directories should you consider advertising inManage Pay-Per-Lead and Lead Services - How to properly manage Pay-Per-lead services for maximum returnTrack, Measure and Quantify - How to track your online marketing plan to ensure your investment is generating a strong return