Perpetual Customer Growth is about creating longevity and sustainability by focussing on what matters most. The Customer.Customer Growth is centered about building tribes, and giving them what they want.Why do tribes matter to your business and why should you care?Actually, tribes matter whether you are in business or not. In a world that is becoming more digital, it has become more important than ever that we stay connected.In a world where technology is replacing humans in many ways, we need to get back to the basics to make that same technology work for us. The future of business is engagement. Deep meaningful purposeful engagement. When everyone else is selling a product, we want to create an experience. Be an ally, not a vendor. Be a partner, not a solution provider. We are all in the people business. Behind every transaction is a person. Make a connection, create an engagement.Perpetual Customer Growth starts with building and leading tribes that matter.