Feel Free Read Digitise Your Fashion Brand : A step by step guide to taking your fashion brand digital (Lifecycle of taking your fashion brand digital from a technology perspective Book 1) MOBI
This book is the first volume in a series of books that help navigate the lifecycle of taking a fashion brand digital from a technology perspective. Given that Covid-19 has accelerated the timeframes for all brands, large and small, of taking their brand digital this book provides a framework that brands can follow with a specific focus on the branding, marketing, technology and automation side of the equation. Ultimately through the series, the aim is to tackle every aspect of taking a fashion label digital from concept, sourcing, product, branding, marketing, logistics, technology and automation. This series was conceived around the concept of helping take fashion brands/ labels omnichannel, given that omni-channel is the future of retail, but before one can take a brand omnichannel one needs to understand the intricacies of both the physical retail and e-commerce channels. Although there is a separate volume on the core technological aspects of things, briefly discussed in this book is the customer journey and experience aspects which are core to choosing the technology elements and the processes that will need automation and the priority that needs to be assigned for the same. This book guides you on a fast track to take your label digital, with the main focus on branding and social media marketing and social commerce, while sharing the framework for the technology and the automation aspects. It provides with you with the necessary and the vital steps of figuring out your brand identity, understanding the customer base that you want to target and how to tell the story of your brand and speak effectively to your potential customers. Social commerce is the most critical step that you need to figure out for your fashion brand as you can get started without a website, without an ecommerce platform if you have the right brand positioning established via your idenity and social profile. Linking your feed to your social channels you can sell via your social platforms, this gives you time to refine your voice at one end and figure our the platform and tech stack at the other end.
