If you like your business books without sarky humour and some swears, this one is NOT for you. SEO content writing is 'bone dry' as far as fun subjects go, but I've managed to make it ridiculously entertaining. Well, you'll decide that. Content is the headliner at the SEO gig, that means you need to invest in it if you want to drive organic traffic to your slice of the internet. This book demystifies SEO and what it means in terms of the words you write for your business. In short, you'll learn how to create searchable content that attracts your kind of audience.And if you can't be arsed to do that, you still would have had, a bit of a laugh.