Case Studies analyzes how Procurement Process Management (PPM) converted, penetrated, and retained two strategic accounts. Ralph Barnett, founder of PPM, walks the reader through the stages of uncovering the need, developing, and implementing the solution.The book, written in a brisk, concise, informative style, provides ample detail allowing the reader to duplicate the successes. While not a training manual, it, certainly, qualifies as a "how to" manual.Unlike traditional sales success books focusing on the science of sales, the author, an out-of-the-box original, spices the science with the art to produce a fascinating read.Although the cases take place in the mundane world of office products, Ralph's unconventional approach, focusing on the organization's internal procurement process rather than the product, is anything but typical.If you are in purchasing or sales, PPM Case Studies, is a must read that will propel you beyond the competition.