How to Read Leadership Singularity : How Marketing Can Save The World DOC
This book is a collective endeavor that began with two cries for change: - In a digital world the practices of marketing and leadership are critically and inextricably linked. Why are they so often separated? - A fundamentally different mindset and approach to business is vital if the world is to make progress and provide a sustained future for our species. Who will pick up the baton?As a result, we demand a very different set of accountabilities for leaders. What we superficially call ‘marketing’ and ‘leadership’ must be completely redefined.Why another book?We wanted to combine the thoughts that united us. This book allowed us to put our thinking to the test on the biggest challenges we all recognized: What was the single most powerful thing that brought us together? We realized the nature and magnitude of our global problems required socially responsible businesses to solve. They have to the power to address the root causes, by thinking and working differently and at scale. This means a complete shift for everyday decisions. It Took Four Author: It all started as a blog by author Virginie Glaenzer, that turned into a tweet, that got a comment, that brought together four strangers from completely different backgrounds.This happened just weeks before the worldwide COVID-19 virus drastically changed everything. It altered our humanity, how we conduct trade, where and how we obtain resources, how we market and sell our businesses, and what it means to be in leadership. We see a world where Leadership and Marketing are indistinguishable because they are the same. A singularity brought to life through a style of business thinking so essential that it bridges isolated thinking and often deliberately separate practices. We explain the future for such singularity from a number of perspectives and from practical experiences. We believe it really will save the world.
