Digital marketing has done VARIOUS good things for companies. This is especially true for individual entrepreneurs and marketers. People who previously wouldn't have had a chance to come face to face with big companies now finally have the same means to reach huge audiences and monitor metrics. This leveled the playing field and essentially allowed thousands of blissful traders to withdraw early to their private islands (well, maybe a few).Either way, tools like email marketing, Facebook ads, Google ads, SEO, content marketing and more are a godsend for small businesses.The only difficult? These tools somehow make things a little too easy. This is especially correct when you think about these ready-made business-in-a-box offers. You know those: those where you buy a digital product to sell, along with your email string, your sales page and more.The problem with this is that, although these systems may work well, the buyer does not really understand how to use them. And as such, they don't get all the benefits.What's worse is that because we depend so much on all of these "easy wins", many of us have lost some of the most fundamental and powerful business skills.In specific?Contents : Cover pageIntroductionSocial Messaging For MarketingThe Art Of Conversation and PersuasionThe Basics Of NLPGetting A Good Response On Social Messaging AppsThank You