Customers expect that any irritants along their journey to purchase a product or service have been strategically anticipated and tactically removed. But what if they haven't? In this no-nonsense resource, Gargano-Adamski not only identifies roadblocks to first-rate customer experiences, but also outlines easy-to-implement solutions for each step within a customer's journey. Tackling two business sectors customers encounter daily (healthcare and retail), the author examines what these sectors can learn from each other in terms of delighting the customer.