WANT BETTER, MORE PROFITABLE MARKETING? Start with your logo—and you’re doing it wrong. Small businesses often see branding as a visual problem to be solved. But really, branding is a strategic challenge. This is the way big brands approach it, and so should you. Bring the best of big-brand thinking to your small business marketing, and you can crush it. Honey Parker and Blaine Parker know this because they’ve seen it in action since 2008. That’s when they opened Slow Burn Marketing. They’ve seen the lightning of big-brand thinking generate millions for their small-business clients. One solopreneur doubled his revenue in a year with no paid advertising. The proprietors of a shiny new, local dentistry brand generated almost a million dollars in revenue in year one. All kinds of clients have found that having a Lightning Brand on their side brings the charge that their business needs. An evocative, emotion-inducing brand that strikes like lightning makes their marketing easier and more profitable. They key is knowing where to start, what to focus on, and what to ignore. In this book, you'll discover the exact system Slow Burn marketing uses when working with their high-priced branding clients. This is a simple, straightforward method that they’ve developed over more than a decade of working almost exclusively with small-business owners. They demystify the process, offer simple steps, and give away the keys to their branding castle. This is the same system they use for their $25,000 small-business clients—and they’re making it public for the price of this book.