Feel Free Read Crisis PR when wrongfully accused of racism: Based on an actual case study (Managing Crisis Communications Book 2) MOBI
While organizations who willfully commit racist acts should get vilified on social media and boycotted, many organizations will find themselves getting their integrity called into question unfairly by someone who offensively manipulated their products.I wrote this playbook to give business owners, C-level executives, and marketing professionals a basic understanding of developing and executing a Crisis Communications response to false accusations of discriminatory activities like racism. While I strongly recommend seeking qualified counsel to support your efforts, this eBook walks you through all the elements required to adequately convey your message to the right audiences at the right time. Doing so will give your company the best chance to preserve your customers' trust and return to normal operations as quickly as possible.I hope you never have to use it. However, we live in a world where you probably will.
