Quick understanding of Vietnam retail market (Japanese Edition)
Quick understanding of Vietnam retail market (Japanese Edition)

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☆☆☆決定版!すぐわかる!ベトナム小売マーケット事情☆☆☆世界有数の伸長マーケットである「激動のベトナム小売業界」を分かりやすく解説!現地での実体験を元に、ベトナムの小売マーケットや、お買い物環境を、地に足の着いた目線で詳しくお伝え致します。ベトナム進出をお考えのビジネスマンの方は勿論、グローバル視点での小売業理解を深めたい方、ベトナム赴任が決まったご家族の方々も必読の内容です。ベトナム小売マーケットは伸長著しい反面、データ等の各種インフラ整備が追いついておらず、市場の全体像を体系的かつ、実情にあわせて捉えるのが困難です。本書は著者自身も感じたそのような悩みを解決するべく、実生活や実務経験に基づいたリアルな情報をふんだんにお伝えし、全体像を分かりやすく整理する事に注力しています。また、コロナ後のニューノーマル化で更なる伸長が期待される、ベトナムeコマース業界についても、直近動向と攻略法を独自の目線で丁寧に解説しております。本書が、皆様のベトナム進出のお背中を押す1冊になる事を願っております。◼︎各章の構成序章 魅惑のベトナム小売市場第1章 ベトナム基本情報と在留邦人の生活第2章 ベトナム小売業の全体像第3章 トラディショナルトレードの概要と攻略法第4章 モダントレードの概要第5章 主力チェーンストア動向と攻略法第6章 ベトナムeコマースの全体像と攻略法第7章 激動の市場で成功を掴むにはあとがき

  • Released: February 24, 2020
  • Author: Shoji Ken
  • Rating: 4,9
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB

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