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Strategic marketing: Steps to develop a strategic marketing plan also know the best digital marketing strategies to improve your online projectStrategic marketing plan: what is it?If you are looking for a definition, I will tell you that the strategic marketing plan is a document in which you must detail the objectives of your business, what marketing actions you have carried out and which ones you plan to implement, what investment and resources you have, etc.Its usefulness is to have a resource as a reference in which we are clear about the goal we want to reach and the different strategies we will use to achieve it.Having a strategic marketing plan at hand can bring you multiple benefits, such as:--You will adjust your marketing strategy to the environment in which you operate.--You will improve the internal communication of your company.--Your actions will be carried out in a more coordinated way.-You will clarify those responsible and timings.--You will take into account all the relevant information related to the context of your company and sector.--You will continuously review your actions and their results.--There will be a higher ROI or return on investment.--You will always act with the future and your goal in mind.--You will identify changes in the sector.`` You will not act blind.
