MASTERS & NATURALS is about becoming a master salesperson through personal development. This is not a book about systems, tricks, or manipulation tactics. It is about understanding why customers work with you (or don't). With the right mindset sales are simple, easy, natural, and fun. Customers rave about you and refer you to their friends and neighbors. Work doesn't feel like work, and you never worry about making enough money. Naturals have a mindset which masters eventually attain through maturity, wisdom, and experience. Masters & Naturals is designed to walk you through the realizations people have as they grow and mature which bring them to the point of mastery in sales and customer experience. In this book you will learn: How naturals connect with people immediately Why many customers won't buy from you even when they want to Why most salespeople fail (it has nothing to do with ability, knowledge, skills, work-ethic, or connections) How to close deals without asking Why people lose life-changing opportunities and relationships before they even occur How to free up personal time while becoming more productive. These are just a few of dozens of rare concepts contained within this book. Just one of them could change everything for you. In Masters & Naturals, author Shannon J. Grendahl shares some of his knowledge and wisdom gained from over 30 years and 100K face-to-face sales interactions. With over 30K of these interactions with veteran business owners, he has learned what they know about interface-level business and how they deliver amazing customer experiences in ways competitors can't match. This book teaches you what business professors can't.